Being proactive about media engagement in first aid education

Authors

  • Emily Oliver
  • Gareth Bentley

DOI:

https://doi.org/10.25894/ijfae.2.1.6

Keywords:

First Aid, education, learning, digital media, social media, apps, communication

Abstract

Having used Google Analytics to monitor the correlation between first aid phone app usage spikes and external media events such as news reports of terrorist attacks and popular shows featuring medical emergencies in their content, the conference explores the potential of appropriately utilizing media engagement to various ends based on timing, circumstance, and locational proximity.

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Published

2019-02-18

Issue

Section

Conference Abstracts